Demographic information is now widely used by
many organisations to improve business
Commercial companies need demographic
information to analyse customers, identify
markets and avoid risks. Public services need to
target their resources to achieve maximum effect
Good decisions need information to
answer such questions as:
Which customers are most profitable?
Where shall we open new stores?
Which branches shall we close?
How will society and markets change in
the next 15 years?
See the book co-edited by the Director of
Demographic Decisions, Keith Dugmore: